"You could say I was one of the pioneers in fashion design, and what a struggle it was at the time!"
"I'm Ritu Agnihotri, and to me, to have the ability to create is something I treasure dearly. I so enjoyed the drawing classes I used to take during my free time. I would sit quietly making my own sketches and paintings.
"I was born on September 6, 1961, which makes me part of a generation when fashion design was new to India. You could say I was one of the pioneers in fashion design, and what a struggle it was at the time! After graduating from the National Institute of Design in Ahmedabad, Gujarat, I pursued my dreams with earnest. Now I specialize in textile design featuring a blend of embroidered work with strong print lines.
"What I enjoy doing most are textured prints, which are not the regular flat prints you find in the markets. I use traditional motifs from different regions in India, but I make them slightly different. It's not contrived, as I intentionally avoid drawing it out too perfectly.
"When I exhibited my designs in Calcutta, all who came appreciated what they saw. Through their comments I was aware they could tell my designs are somewhat different from what they usually see in the market. I also had an exhibition in Kenya with my prints and embroideries, and I realized I felt a connection with the rustic prints they make there. I am familiar with historic patterns, and believe the vibrant compositions in their woven baskets and fabrics can be related to the way we Indians use our colors.
"Just like I connect with the past, I have a deep bond with the prints I make, which are all done with linoleum cuts. I make the designs on a rubber plate and etch out my patterns, then take a paper impression. During those moments of creation, I am just quiet and at peace with everything around me, while inside I am vibrant with energy that gets transferred into my designs. It's an incredible exploratory moment. All the prints you see come from my initial explorations, which I transform into something you can relate to.
"I've made my prints and designed my clothes with a lot of passion and delight; I hope you enjoy wearing them."
By Tanya Berry, this elegant tunic is created of silk in deep green. Glittering zardozi embroidery embellishes the neckline with a royal touch. The blouse features a mandarin collar, slits on each side, and slips over the head.
Isha Jain designs this gorgeous tunic sewn of hand-woven cotton in green with blue and yellow undertones. Florid paisleys are block-printed by hand and kantha running stitch borders adorns the v-neck and cuffs on the three-quarter long sleeves.....read more
Isha Jain selects shimmering sapphire blue for the design of this elegant tunic in dupioni silk. Originating in India, dupioni silk is of middle weight and features slubs that are a natural result of cocoons being spun together. Jain's design features....read more
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